The 12 Best Examples of Gamification in the Business Spheres


When we Gamification play Candy Crush on our mobiles or playing FIFA with other friends, the feeling of winning is common. To get there feeling, we’re willing to play multiple rounds of the same Gamification game in a row. After we have won blood starts flowing again through our veins and it makes us feel good.

1. Fitbit

Fitbit is an electronics company for consumers which sells its wireless wearables as well as other gadgets by the use of gamification. It is easy to keep track of your fitness level by download fitness apps from the Fitbit application for fitness and sync it to it to your Fitbit device, like an electronic smartwatch, via Bluetooth. It has a visual display that shows your daily activities, steps taken burned calories, and a myriad of additional bodily processes.

2. Nike run club

This Nike run club makes use of game elements to show the distance you walked or ran walk, provide workout tips that are personalized and recommend good content. When you use Nike runclub, you won’t feel like you were running on your own. In the course of the lockdown, there were a lot of downloads on Nike run club surpassed the threshold of 15.4 million when user engagement reached its highest.

3. Duolingo

To keep up with the increasing communications challenges we face, Duolingo developed a unique application for learning languages that relies using the concept of gamification. The creators of Duolingo have released 98 education courses that taught 39 different languages that are a representation of all major countries around the globe. Duolingo’s main interface is comprised of animated characters and color pops that attract your attention to the maximum extent.

4. KFC

The Japanese Kentucky Fried Chicken or KFC outlet has promoted their newest range of shrimp-based food items by the use of gamification. Together with Nintendo Game Designers, KFC created “Shrimp Attack.” In order to win the players were required to defend a KFC castle by cutting the most shrimps they can as if they were an aficionado.


Eye spy by M&M is among the most well-known examples of gamification, and how you can make use of it. When M&M introduced a pretzel-flavored chocolate to promote them by with the gamification technique. They introduced an eye-spy challenge for customers. Similar to Candy Crush, they had to find a pretzel in the midst of thousands of M&Ms packed into the rectangular container.

6. Donut Papa

Donut Papi is a small Donut company from Australia that is based in New South Wales that improved the user experience by gaming. They collaborated together with “Gamify” to introduce an app for mobile devices, referred to as “Match-game” which players can download on their website.

A prize for winners of the game included a weekly prize which was a donut box (6 donuts). The player who maintained a consistent high score won the prize.

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7. Coca-Cola and Nescafe

Each of Coca-Cola and Nescafe made use of gamification to enhance the shopping experience in store. Together together with Ksubaka (a machine for personalization) they created a symbiosis of “Moments of joy” for their customers. If the consumers were just a few feet from the shelves, their phones recorded MoJo signal signals.

If the user clicks the message, the brand asks the user to take an action call prior to receiving the reward. This can be anything, such as answering a questionnaire or sharing a post on social media. The result was that both brands gained a lot of shares and likes, which resulted in more conversion rates.

8. Pepsi Max

Pepsi Max unfurled the next generation of gaming through its BTL advertising campaigns. They developed a 3D model of a dragon shooting lasers or charging at people waiting at an London bus stop, using Augmented Reality technology. The experience was terrifying however, it was also enjoyable at the same. This helped establish Pepsi Max as a trendsetter in Martech.

9. Starbucks

If it’s about staying current with the latest trends in technology and trends, nobody is more adept than Starbucks. Starbucks café chain. By using their “My Rewards” program of the Starbucks application, customers can earn points or stars each time they make an order. When they have earned a certain amount of stars, customers get discounts at the closest Starbucks. The majority of Starbucks visits are also upgraded by a free cup of coffee or sandwich.

10. Headspace

Each of us is in a race to earn money, but we don’t think about the things we’ve lost. Headspace is an app for mental health and wellness. app that helps you regain the luster of a positive outlook.

The app offers guided meditation, games as well as other leisure activities for users to unwind at conclusion of a long day. The use of game-style illustrations and graphics, the app jolts the user’s system, and helps them remember what’s essential to lead a healthy and happy life. Everyone of all ages are able to explore different ways to relax to ease anxiety, and connect with other enthusiasts.

11. Uber

The Uber app makes use of gamification from a business standpoint. A reward system, also known as a the ludic loop is activated when the end of the ride, and evaluates the efficiency of the driver as well as their improvement during the entire day.

Its Uber reward program which launched in 2018also comes with an tier system that grants various rewards and incentives for drivers. For instance when a potential customer chooses to not ride with the driver the driver won’t be liable for any cancellation fees. Additionally, the cancellation fee that is imposed on the next rider will be transfered to the driver, without cutting any parts during commission.

12. LinkedIn

LinkedIn is a job-search application that uses gamification methods within an account of a user to measure their progress. It offers the opportunity to award badges, progress bars and multimedia content, articles and more to get greater focus. Members who buy LinkedIn premium memberships gain access to many features

What is the reason gamification is so effective?

Gamification has been proven to be an effective strategy for enhancing relationship building, engagement with customers and even sales. Gamification’s primary purpose is to make brand tokens for your customers and employees to play a fun manner that draws them to your product or service.

A good gamification strategy can generate user curiosity in three primary ways that include validation, completion and rewards. Rewards may come in the form of coupons, priority brooches, discounts and loyalty points. These small gestures ensure that your customers are pleased and content with the experience they receive from your product and speaks highly of your business.

The gaming saga goes on
Humans are social creatures and competitiveness propels people to greater levels. Invigorating and sustaining their spirit through gaming can help you establish yourself as a trustworthy name on the market. Positive customers spread good word and words aren’t just containers. Word-of-mouth marketing that is effective can far surpass any advertising campaign.

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