Pay per Click advertising is frequently relied upon to bring a lot of visitors to your site hoping that something sticks.
However, putting together a powerful PPC marketing campaign for lead generation requires the time and money as well as information. Even with the best-optimized campaigns, it’s difficult get the most effective results without the proper tools for data.
We took the decision to join in. Read on to learn:
- What is PPC lead generation actually is
- the advantages from PPC lead generation
- how to track leads created through PPC
- Best practices for effective PPC lead generation
What exactly is PPC Lead Generation?
It’s the process of generating leads ready for the sales staff to convert to become sales. Lead generation in general can be accomplished using any combination of marketing channels. PPC lead generation refers to the process of generating leads using advertisements that are paid-per-click.
With the help of ad placements on search engines such as Google, Bing and Yahoo you can make extremely targeted ads and utilize them to generate traffic that is converted. This guide will walk you through all you need to know in order to be a master of PPC lead generation.
How do you track your PPC leads
Lead generation may occur in many ways. Users may:
- convert via phone call
- Fill out the form on your website
- chat with an employee on the live chat tool
- come to your shop
Each of these conversion methods operates in a different way. Each firm will have their own preferences. For instance, a legal firm might make sure prospective clients have the option of contacting them via phone, and will also have forms on their website to generate leads. In contrast, an SaaS firm might decide to go with forms as well as live chat software.
Tracking lead volume
The first step towards effective lead tracking is to keep track of the quantity of leads. It’s all about the number of leads that are generated every month. It’s pretty easy to accomplish.
Forms allow you to monitor the submitted forms directly from your website. If you’re running a CRM, you’ll be able to track leads that come in through forms and phone calls very easily. If you’re using live chat, you can use your own tool to monitor the inbound conversation. It may require some filtering to remove customer service chats, for instance. But the volume of leads is only the beginning. It is a single quantity that is not much.
The marketing leads you generate are attributable to your marketing
However, it’s difficult to determine how many leads originated from where. Maybe your ad’s paid for helping to boost the growth of other businesses. Perhaps other initiatives are helping bring you leads.
Quality of lead tracking
The process of determining lead quality isn’t as simple as tracking quantity. Consider it this way. You can generate 100 leads in one month. Although you could trace those leads back to the channels that influence marketing advertisements, campaigns, and other channels but you don’t know how the leads developed.
For instance, maybe only 20 out of 100 leads were converted into the sale. If you’re unable to monitor the whole lifecycle of these leads, you’ll never be able to determine what’s really functioning.
Related: PPC for Lead Generation: Top 10 Reasons You Should be Using
The benefits from PPC lead generation
Lead generation via PPC is an effective strategy for a variety of reasons.
We usually summarize them in the following manner:
- Attracting attention to those who are looking for you or your products
- Expanding your lead database, and obtaining ready to sell leads
- In addition to organic results, you can get immediate rankings
- Targeting your key marketing funnels
- You can see a clear ROI as well as ROAS
Attract people to your website who are looking for your company or you
PPC is an excellent method of being found by your intended public. It can be extremely targeted on the keywords you choose and your the people you want to reach, in order to ensure that you’re being found in the correct searches.
You can make advertisements around your brand’s name to ensure that you’re at the at the top of your game; you can compete with specific keywords for your product or become more knowledgeable about the latest terms. These all will bring the right traffic to your site. If your website is running well it will be able to generate leads that will add value to your business.
Expand your lead database and supply sales with leads that are marketing-qualified
If you’ve managed your PPC campaigns properly, you’ll generate leads for your company. This means more leads for your CRM sales to turn to sales. Although PPC isn’t cheap however, it’s generally worthwhile in the long run.
Utilize organic results to gain immediate rankings
Certain keywords are extremely popular for organic search. Sometimes, you may lack the ranking to be competitive. This usually means lower visibility for your company because you’re not being seen where you’re required to be.
Paying for media lets you to skip the competition for the top spot. Because ads are displayed above organic results in search and can put your brand in the forefront of minds. Be sure that your advertisement is relevant and click-worthy!
Make sure you are targeting your marketing funnel with the stage
PPC can be utilized in different ways during the entire journey of a customer. For example, many businesses make use of PPC to support marketing campaigns to increase awareness.
Because PPC is a fantastic method to increase awareness about the subject or area of interest and also to get customers started on their journey.
However, PPC is also a viable option in other stages as well. If you’ve created a compelling promotion on a particular product, you can utilize this to build a successful marketing campaign for remarketing. Retargeting customers who’ve previously interacted with you, but haven’t yet converted, can be an easy victory.
Find a clear ROI and ROAS
If you’re in eCommerce and you work in eCommerce, then you are able to clearly prove your return on advertising (ROAS). However, for PPC leads, the process is more difficult. If users engage via different conversion methods like phone calls live chat, forms or even in-store, there’s plenty of data that is at work. The proof that your PPC advertisements are launching customers’ journeys with no the data on revenue and attribution modeling is a challenge.
Effective practices for PPC lead generation
Do you want to develop profitable PPC campaigns that generate higher sales and revenues? Here are some good methods to follow when designing the perfect PPC Lead generation strategies.
One of our favorite ways to build for your PPC lead generation strategy is:
- Keyword research
- CTAs and brand new copy
- Optimised landing pages
- Tracking revenue and attribution
Keyword research
Take a look at the thoughts of your ideal customer and consider what they may be looking for when they’re searching for products or services. Take note of the possible terms and keywords and use an online tool to plan keywords.
You’ll be able see which keywords are more costly and the projected traffic. With Ruler, you can determine which keywords generate the most leads, traffic and revenue. This means you’ll know how to forecast revenues based on your most profitable keywords.
Make use of effective CTAs and distinct copy
Your copy is an essential element of your PPC advertisement. You should pre-qualify your audience’s preferences in your content to ensure that you’re getting only those who are qualified to click through. Be sure that your CTAs are prominent and draw readers to click. While you’d like to have to get as many visitors on your website as you can however, they should be the right one who is likely to click and then convert.
Optimize your landing pages
When you’re setting the foundation for your PPC campaign when you’re setting up your PPC campaign, look at the landing page that you’re sending users to. Does it contain clear calls to actions and ways to help users make a purchase? Are the words on your page what they’ll be seeking? Be sure that your ad is tied to your landing page, and is relevant and helpful. Without a solid landing page the users will not make the conversion. That’s not going create a leads generation campaigns!
Make use of attributions to measure the effectiveness of your performance
Particularly when it comes in lead generation as well as PPC campaigns, especially when it comes to lead generation and PPC. When you track the performance of your paid ads advertisements, you can easily determine which keywords and advertisements are most effective in driving your revenues. This allows you to take quick decisions about which areas to spend more money and when to cut back. What you get is a higher return on advertising spend as well as greater visibility of the impact you make.
Wrapping up
You now know what you can about PPC Lead generation, and the best places to focus your efforts. However, remember that data is your ally when it is related to PPC. If you don’t have it, then you’re probably to spend a lot of money on ads which only result in high number of leads.
We want an adequate amount of high-quality leads that convert to sales. This is easy with an attribution tool for marketing like ours.
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