Your ability to keep up-to-date and improve, enhance your rank position (and ultimately boost conversions and traffic) is dependent upon your capacity to recognize what’s changing and when.
The tracking of keywords rank and position is essential to every SEO program, however the daily tracking of keyword ranking is essential for staying current with the latest trends and plan in a timely manner.
Google will not slow down, and in the event that you don’t have appropriate resources you’ll get behind. We’ll go over the top advantages of daily rank tracking and why it is essential to every SEO strategy.
What Is a Daily Rank Tracker?
Daily rank trackers are an essential instrument for professionals in enterprise SEO offering a comprehensive analysis of a website’s results for specific keywords daily. This in-real-time information allows SEO experts to rapidly discern trends, changes and the effect of SEO algorithms or strategies on a site’s visibility.
By keeping track of these shifts in the daily position of keywords companies can alter their SEO strategies in a proactive manner, making sure they remain competitive in an constantly changing digital world. Daily rank tracking can also provide thorough analysis of competitors, which allows businesses to compare their performance against competitors in the industry.
The Advantages of Daily Rank Tracking for SEO
Once you know the significance of daily rank tracking Let’s get into more details about its main advantages.
1. Up-to-Date Reporting
Let’s get started with the obvious – daily rank tracking enables you to track changes in real-time. This means that you don’t need be waiting around for rank data to be updated with the current reality, as you would when you use weekly information.
This benefit is particularly beneficial when it comes to the following three scenarios:
- The presentation to executive and gaining trust
- Flagging volatile keywords
- Identifying instances of cannibalization of keywords
If you rely using weekly data, this delay could make executives and stakeholders confused when you publish an annual ranking report.
Because the results of a search can fluctuate daily It’s likely that the SERP will not exactly match the ranking report you’ve created. Therefore, the executives are bound to question the disparity between the report against. the SERP and having stakeholders (especially those who are involved) doubt the validity of organic search isn’t a good thing you want to do.
Flagging Volatile Keywords
Daily rankings can also assist you in identifying keywords that are at risk of falling in rank.
Imagine this scenario: Your weekly report showed a significant decline in rankings following steady performance, however in reality, the keyword changed day-to-day prior to. With data from daily this keyword might be classified as volatile prior to the drop. Customers can make use of the trended view from Rank Intelligence to view a heatmap of the keywords along with their rank positions, which are coded with the volatility score to facilitate analysis.
Spotting Instances of Keyword Cannibalization
In many cases, your pages may be competing with on the search results. The process of keyword Cannibalization (or the flip-flopping problem) is when Google isn’t sure which URL is best suited to rank for your specific keyword. Daily ranking data will clue you in to the severity and frequency of these issues with cannibalization so that you can improve and guarantee your desired URL gets the best position.
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2. Keeping a Precise Historical Ranking Record
An everyday rank tracker tool gives an exact way of knowing the time when rankings have changed in the past. This is something isn’t possible to gain access to in daily data.
A day-by-day log is especially important when algorithm updates move through. There have been several unconfirmed algorithm upgrades in the past, however without daily records it’s difficult to determine if there was the possibility of an update and its effects.
The data from the day is beneficial for observing fluctuations in the market based on competitive landscape (plus being aware of when new competitors first started to gain a position). You can get an uncached version of the SERPs using Rank Intelligence to see exactly what the pages of results looked like at a specific moment in time.
3. Aligning Analytics and Ranking Data Points
Daily records allow you to link the data from your analytics with your ranking. Since there is a higher degree of accuracy of the data compared to daily data, you’ll be able to observe the relationship more clearly. For instance, you could discern a more precise CTR model.
If you don’t want data from analytics that is only weekly, you need to be able to break it down by day. This is the same of your ranking data. This level of detail lets you keep track of the general SEO strategy and to correlate rankings to optimizations as well as other site modifications. A specific change in rank alerts you of any future shifts in the traffic. My coworker Tyson stated in his article about the importance of tracking rank:
Is Daily Rank Tracking Too Much?
Since Google continues to become more sophisticated and sophisticated, daily rank tracking will become the norm. If you’re seeking daily data, you’ll be able not get valuable insight. Enterprise brands rely on daily data to keep up.
Are you still unsure? We believe we have a handle on what’s going on …
If you believe that daily data will be just noisy, we’ve addressed this by offering the ability to compare weekly data. You can easily analyze your weekly view, but take a deeper dive into specific days and compare them with the strength of the daily. You have the most beneficial of both!
If you are worried that you will not react to the data’s daily findings, we’ll assure you that you’ll react when the changes are significant enough. If you’re in the middle of a catastrophe Don’t put off until you have six days to rectify it. The data you collect weekly can increase the time it takes from insights to actionwhich is the exact opposite of what you’d like to achieve.
Finally, if you’re not sure if daily data is worth the cost it’s entirely your choice! The final decision is entirely up to you. If you decide to go to do it weekly, fine but a daily schedule is more beneficial. Take a look at the advantages mentioned above.
Conclusion
You’ve put in the time to conduct research on keywords and in the creation of content to boost SERP visibility. Don’t restrict yourself to the knowledge that investing generates.
When you are focusing your attention on specific areas, the need for daily rank trackers increases. There are a few (highly-valuable) applications which can only be accomplished by using daily data:
- Current information
- Record keeping from the past
- Aligned data points
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