High-quality content is a great way to attract traffic to your site when it comes to Digital Marketing.
Starting a business blog has never been simpler, no matter what your experience or industry. You don’t have to know any web development or programming to create and publish content using one of the eight top blogging platforms.
Is a blog necessary for your company? A well-managed, professionally designed blog can help you to improve your business’s bottom line by:
- Increased web traffic
- Higher conversion rates
- Brand recognition is important
Let’s look at the eight most popular blogging platforms to see how they can benefit your brand.
WordPress Most Popular Blogging Platforms
This blogging platform is used by two out of five websites, which shows its versatility and reliability. Likely, you are already using WordPress for your website and connecting with customers.
If your site already runs on WordPress, it’s surprisingly easy to add a blog. You can integrate a WordPress site even if you are using another web builder.
WordPress is popular because it is easy to use for both novice and experienced web developers. It is also open-source, which means that there are many templates, tools, and plugins available.
It’s also easy to learn about how to change your blog or website. Thousands of blogs discuss the various aspects of running a website. You should be able to troubleshoot your issue.
Pros
- Easy to use
- There are many tools to choose from
- You have access to a wealth of resources and information
Cons
- It can be overwhelming for first-time users
Gator – Intuitive Site Builder
You need a web hosting service to get your website online if you do not have one yet. HostGator offers one of the most reliable and affordable web hosting services. It also has a tool for building websites called Gator.
Gator is a relatively simple tool to use, even if you are trying to build a business website from scratch.
Gator is a great choice if you do not need many plugins or unique tools. With affordable hosting prices, companies of all sizes can afford to put their brand online.
Pros
- Enjoy affordable rates
- Create a website, and you’ll get a web hosting service all in one.
- Easy-to-use interface
- Excellent customer support
Cons
- After the initial trial, rates will rise sharply
- It is not ideal for websites that have many pages and tools
Wix- Best for Blogging
Gator’s platform is simple to use but can be limited, especially if you want to show off your marketing creativity.
Wix is best suited to visually appealing blogs, like those in the retail and beauty industries. Wix has many templates available for free that will make your site look professional and stunning, even if it’s your first time blogging.
Also comes with SEO tools that will Optimize Blog URLs for SEO for all of your content.
These tools make it easier to create an audience since SEO is important for increasing traffic to your blog. You can start a blog for free and upgrade later to a paid subscription once you’ve mastered the software.
Pros
- Simple to use interface
- Start your free trial today
- SEO Tools Integrated
- Stunning visual templates provided
Cons
- It is not ideal for blogs with complex content
Joomla is an open-source CMS
Joomla is a great resource if you’re looking for more control over your site. Joomla is an open-source CMS that gives you the tools to create a blog of world-class quality.
This option is ideal for those who have more experience with web development and want to include tons of unique features in their blog.
This software does not require any programming or developer skills. Joomla is relatively intuitive so you will be able to quickly learn it.
There are also many tutorials and forums online that can help you launch your blog faster, without major obstacles.
Joomla works best for companies with in-house marketing and development teams. It’s not ideal for novices or those who are tech-averse.
Joomla is open-source, which means you can do a lot with it. It’s the perfect foundation for creating something amazing.
Pros
- There are many tools to choose from
- You can create any blog or website
- Ideal for multi-media blogging and marketing
- Intuitive user interface
Cons
- Beginners should not attempt this.
- If you’ve never used CMS software, there’s a little learning curve.
HubSpot- Leading Resource for All Things Blogging Related
HubSpot is a great resource for anyone who knows anything about digital marketing. HubSpot is an excellent resource for all things related to blogging and search engine optimization, so creating a blog with HubSpot makes sense.
This option is attractive because it allows you to connect with tons of analytical and SEO tools to manage your audience efficiently.
This platform is also great for other digital channels such as email, PPC, social media, and more. You can integrate your entire digital strategy into one site, rather than creating a piecemeal approach.
Pros
- Get access to a wide range of analytical tools
- Other marketing tools are available
- Expert recommendations for optimizing content
- Easy-to-use blogging controls
Cons
- Small businesses can be affected by the cost.
- It may be necessary to have a marketing team dedicated to run the business effectively
Medium- Social Networking + Blogging
A blog is usually part of a larger website. Medium’s social network and earning program allow the blog to be the main business.
If you want to quickly monetize your site, Medium could be the right choice. Medium hosts the blog, but it is possible to create your URL if you want more autonomy.
Medium is simple and focuses only on blog posts for Writing Great Practical, compared to the other blogging platforms. If you want to include other elements, such as e-commerce, landing pages, or other features, you will need to use another platform.
Medium is a very affordable blogging platform that can be used as a starter blog until you can transfer your audience onto another site.
Pros
- Enjoy affordable rates
- Social networking built-in
- Can monetize your blog quickly
- Easy to use
Cons
- Only for blogging
- Other business or marketing applications are not suitable
Ghost- Perfect for Content Creators
Ghost, like Medium, is a blogging tool geared towards creators who want to monetize content. Ghost offers a variety of business solutions that allow you to integrate a blog with your existing company.
Ghost’s analytical tools help you to understand the origins of your audience traffic. You can also focus on the content that generates the most engagement and eliminate anything that doesn’t.
Pros
- Get access to a wide range of analytical tools
- Ideal for businesses that have a lot of information
- It’s easy to monetize an audience
Cons
- It is not ideal for businesses that only want to blog
- At first, the interface can be overwhelming.
Contently the best enterprise-level companies
Your business will grow, and so will your requirement for better-quality content. Contently is geared towards enterprise-level businesses, so when you reach that level, you will be able to manage your content all in one place.
Even if your company has a team of content developers, managers and executives can still see what’s going on behind the scenes. This will ensure that the marketing strategy is working correctly.
Contently’s data-driven insights ensure that you are using your resources efficiently, allowing you to get the most ROI from your investment.
The software makes it easy to manage different types of content so that you can approach each campaign holistically.
Pros
- Ideal for large companies with lots of content
- Data-driven insights & tools
- Manage your multimedia content easily
Cons
- Smaller organizations may not be able to afford this level of service
- Beginners may find it difficult to understand the back-end software.
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